Byron Bay Guitar Academy

ARTIST DEVELOPMENT

Every artist has a voice — but not every artist knows how to shape it.
The Artist Development Program at Byron Bay Guitar Academy is designed to guide musicians through the process of defining identity, refining performance, building artistic confidence and developing a clear direction for their work.

Unlike traditional music lessons, this program brings together musical knowledge, production experience and creative strategy, offering artists a complete support system in one place.

🎛 Guided by 30+ years of real experience

Led by Irlan Joney — musician, producer, multimedia specialist and marketing strategist — BBGA offers a unique combination of:

deep musical understanding
improvisation mastery
studio and recording experience
creative direction
branding and storytelling
content and marketing strategy for musicians

This blend is rare, and it allows artists to grow not only musically, but also professionally and creatively.

📩 Ready to grow as an artist?
Book your first session and let’s build your artistic evolution together.

Single Lesson

Perfect for trying it out or focusing on one skill.

$50

40 minutes

1 x 40-minute private lesson
Acoustic or electric guitar
In person or online
Flexible scheduling
Tailored to your goals

Request This Lesson

4-Lesson Pack

Consistent progress at a friendly rate.

$180 / Pack

(4 x 40 min lessons — save $20)

4 x 40-minute private lessons
Everything from the Single Lesson plan
Structured learning path for your level

Request 4-Lesson Pack

8-Lesson Pack

For students ready to level up fast.

$340 /Pack

(8 x 40 min lessons — save $60)

8 x 40-minute private lessons
Everything from the 4-Lesson Pack
Priority scheduling
Extra resources: PDFs with tabs and tips for your chosen repertoire

Request 8-Lesson Pack

More than lessons – real stories of musicians growing with us

Discover why musicians in Byron Bay trust Byron Bay Guitar Academy. From beginners to professionals, our students highlight the personalised lessons and passion for guitar that drive real progress.

Reviews

What professionals say about Irlan Joney

Watching Irlan Joney play is an experience in itself. Frontman of Irlan Joney & The Carcará — a power trio blending blues, baião, and reggae — he carries a sound that’s both raw and deeply expressive. A self-taught guitarist from Brazil’s northeast, Irlan brings together a lifetime of emotion, groove, and precision. One moment he’s channeling Hendrix in “Little Wing,” the next he’s a Brazilian Chuck Berry — or Bob Marley with a slide in hand. His music moves seamlessly between rhythm and melody, telling stories through tone, phrasing, and feel. Whether performing solo or with his band, Irlan’s guitar speaks a universal language. It’s soulful, spontaneous, and full of character — the kind of playing that reminds you why you fell in love with music in the first place.

Dave Keogh

Perfect Pitch Music Marketing

Reviews

Students Testimonial

"Irlan Joney is a teacher I can recommend highly enough. He pays attention to detail as he shares his passion for music. He goes above and beyond what a regular teacher would to make sure you are developing as a guitar player."

Lachlan Jacques @lachlanjacques

Singer & Guitarist The Dusties Band's

"Irlan Joney is an exceptional guitar teacher and collaborator. Not only did he compose a beautiful piece for my album, but after I added lyrics, it became a single of its own. In our lessons, he guided me step by step to play my own song—a track that already has a rich variety of complex chords and a groovy rhythm. His attention to detail and passion for music make every session inspiring and productive.”

Stephen Whittaker

Singer & Composer

Services

At Byron Bay Guitar Academy, everything starts inside our own creative studio — the centre of your musical development. This is where guitar training, artistic direction, music production and creative coaching all come together in one inspiring space.

🎸 Every session is built around:

• Guitar performance
• Music production fundamentals
• Artistic coaching
• Creative direction & strategy for musicians

With over 30 years of experience, Irlan Joney blends musicianship, improvisation mastery, studio knowledge and multimedia skills
— guiding students and artists through fast, fun and highly personalised development.

🌟 Artist Development

A complete artistic development service designed for musicians who want clarity, direction and confidence. We work on performance, identity, style, repertoire and creative vision — helping you understand who you are as an artist and how to express it. Through structured sessions, feedback and creative coaching, you gain the artistic foundation needed to evolve, record, perform and grow in today’s music landscape.

⚡ Guitar Coaching Professional

A premium coaching experience for intermediate and advanced guitarists who want to push their musical limits. Combining advanced technique, improvisation mastery, tone shaping, gear exploration and performance analysis, this program guides you through a deeper understanding of your playing. Designed by Irlan Joney, it blends musicianship and studio knowledge to help you evolve into a confident, expressive and professional-level guitarist.

🚀 Music Marketing & Creative Support

When your project requires a full recording environment, BBGA provides access to professional studios inside the Byron Music Creative Hub. Whether you’re creating demos, singles or building a portfolio, we guide you through the recording process to ensure clean takes, consistent tone and strong artistic direction. Sessions take place at B2B Entertainment or Byron Music Studio, offering the right space for any production level.

🎧 Recording Sessions

A specialised service for musicians who want to grow their presence, build a strong brand and reach more listeners. We help with website structure, visual identity, social content, messaging, artist positioning and digital marketing strategy. This service blends technical knowledge with creative insight to give independent artists the clarity and tools needed to promote their music in a competitive industry.

What we do?

Content strategy for
SaaS & B2B companies.

Lorem ipsum dolor sit amet, consectetur adipisicing. Perspiciatis ipsum vero optio rerum molestiae, sintory ducimus, rem labore et delectus aspernatur! Sequi debitis vero, molestiae tempore eligendi quam sit repudiandae deleniti alias quority accusamus.

Years experience

0 +

Honors and awards

0 +

Our team

Meet our friendly team
of professionals.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Dolorum fuga ratione cum maxime ullam id voluptatibus commodi dolorem at, aut, odio, amet quod molestias possimus. Sunt repudiandae ipsam, consectetur repellendus.

Our blog

ARTIST DEVELOPMENT